From zero to $359K+ per month
Launched a brand-new pet supplies brand from scratch and scaled it into a category leader.
The challenge
A new private label pet brand with no reviews, no rank and no ad history entering a crowded, competitive category.
What we did
- Deep keyword research and competitor ASIN mapping before launch
- Launch structure: Auto + Broad discovery feeding Exact "hero" campaigns
- Aggressive top-of-search placement on high-intent keywords to drive early velocity
- Weekly keyword harvesting and negation to cut wasted spend as data built up
- Layered Sponsored Brands and Sponsored Display once the listing converted
The result
The brand grew from its first sale to over $359K in monthly revenue, with organic rank compounding alongside paid traffic.